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Co-Founder & CEO movingo
Editor
Author
Iakov Kukushkin
Copywriter, Journalist
Sept 16, 2025
What's the Advertiser Permit?
- It's a document issued on top of an existing trade license (which is mandatory)
- It's required for all influencers and creators posting ads, whether paid or unpaid, on social media
- This applies to social media and even some messaging apps, like WhatsApp
- May require additional NOCs (No Objection Certificates) from specific authorities like RERA for real estate-related ads and many others
Who needs it and who's exempt?
Creators aged 18+ who promote products or services through social platforms.
Exempt:
Exempt:
- Individuals promoting their own business on their own accounts
- Minors (under 18) posting educational, cultural, sports, or awareness content (if age-appropriate)
How to apply and requirements for the new permit
Apply via UAE Media Council portal
You’ll need these docs:
You’ll need these docs:
- Emirates ID
- passport
- personal photo
- address in the UAE
- Trade License
- MoA
- valid tenancy contract
Validity, fees, and free period
Permit is free for the first 3 years.
movingo helps influencers to have their documents in order
- Advice on the best license type for your influencer activities - either freelancer permit or company setup
- Set up a compliant company with all necessary documentation
- Apply for your Advertiser Permit correctly
- You focus on creating content, we handle the paperwork
What to read next
We organise educational webinars for business owners and freelancers every week. Check out the webinars schedule to see what’s coming next.